Headless, API-first commerce platform operated by commercetools GmbH, headquartered in Munich, Germany.

commercetools is a headless, API-first commerce platform built and operated by commercetools GmbH, registered in Munich, Germany.

The platform provides composable commerce building blocks — product catalog, cart, checkout, pricing — that enterprises assemble via APIs instead of adopting a monolithic storefront, positioning it as a direct competitor to Salesforce Commerce Cloud and Adobe Commerce for large B2C and B2B deployments.

commercetools was originally incubated by Germany’s REWE Group, and US investment firm Insight Partners became majority shareholder in 2019. Despite that outside ownership, the company’s registered legal headquarters and core engineering operations remain in Munich, keeping the legal entity subject to German and EU jurisdiction.