Creem

Creem is a merchant of record for software businesses, operated by Armitage Labs OÜ, registered in Tallinn (Estonian registry code 16977866) at Telliskivi 57b/1. It was founded in 2024 by Gabriel Ferraz and Alec Erasmus, who previously worked at Google and Adyen, and raised €1.8 million led by Practica Capital with Antler participating.

Merchant of record means Creem is the legal seller in each transaction, so it — not the developer — is liable for VAT, US sales tax, and the registrations behind them. That is a different product from a payment processor like Mollie or Adyen: the reason to pick it is not card fees but not wanting to file tax returns in dozens of jurisdictions. It covers subscriptions, usage-based billing, and one-off sales, with EU VAT handled through Estonia’s One Stop Shop.

For European sellers the notable part is the contract: the terms are governed by Estonian law with disputes going to Harju County Court in Tallinn, and the entity holding the merchant relationship is Estonian — which is what separates it from Lemon Squeezy and Polar, whose contracting entities are American. Two caveats worth knowing: the company is young, founded in 2024 and much smaller than the incumbents, and its application front end resolves to Vercel, so the stack is not end-to-end European even though the legal entity is.