Open-source, cookieless web analytics platform built for lightweight, privacy-friendly website traffic tracking.

Plausible Analytics is a web analytics tool operated by Plausible Insights OÜ, a company registered in Tartu, Estonia. It positions itself as a lightweight, open-source alternative to Google Analytics that does not use cookies and does not track personal data across sites.

The product provides a single-page dashboard with core metrics like visitors, page views, referrers, and goal conversions, avoiding the complexity of enterprise analytics suites. It can be used as a hosted cloud service or self-hosted on a customer’s own infrastructure.

Because it collects no personal data and uses no cookies, Plausible does not require cookie consent banners under GDPR/ePrivacy in most interpretations, which is central to its EU-based privacy positioning.